The ASSET (Accelerating and Strengthening Skills for Economic Transformation) Project, funded by the World Bank and supported by TMED, Ministry of Education, is implemented by SSD Academy in Cox’s Bazar and Moheshkhali, providing BNQF-certified training in Digital Marketing, Graphic Design, and Block Batik & Screen Printing.
Accelerating and Strengthening Skills for Economic Transformation (ASSET)
Project Overview
The Accelerating and Strengthening Skills for Economic Transformation (ASSET) Project is a national skills development initiative undertaken by the Government of Bangladesh to strengthen the country's workforce and support economic transformation through industry-relevant skills training.
The project is funded by The World Bank and implemented under the Technical and Madrasah Education Division (TMED), Ministry of Education (MoE). The initiative aims to improve the quality, accessibility, and relevance of technical and vocational education and training (TVET) across Bangladesh.
The project is implemented through the Industry Skills Council Implementing Committee (ISIC) in collaboration with approved Skills Training Providers (STPs). SSD Academy has been selected as an official Skills Training Provider (STP) to implement this project in Cox’s Bazar and Moheshkhali, providing competency-based skills training aligned with the Bangladesh National Qualifications Framework (BNQF).
Through the ASSET project, SSD Academy aims to equip young people with practical technical skills, freelancing abilities, and creative industry competencies that enable them to access employment opportunities, develop entrepreneurial ventures, and participate in the global digital economy.
Project Implementation by SSD Academy
SSD Academy is implementing the ASSET Project in two training centers located in Cox’s Bazar District.
SSD Academy – Cox’s Bazar Center
At the Cox’s Bazar Center, SSD Academy is delivering training in two industry-relevant occupations that support both traditional industries and the rapidly growing digital economy.
Block Batik and Screen Printing
BNQF Level: 02
This occupation focuses on developing practical skills in textile design and printing techniques commonly used in the handicraft, textile, and garment industries of Bangladesh.
The training program provides hands-on experience in various printing techniques and production processes that enable trainees to work in the local garment sector or establish small businesses in textile printing.
Key Training Components
Fundamentals of textile printing and fabric preparation
Block printing techniques and pattern creation
Screen printing methods and equipment usage
Color mixing and design composition
Fabric finishing and quality control
Small-scale entrepreneurship and production management
After completing the course, trainees can work in textile factories, handicraft production units, garment printing industries, or establish their own screen printing or block printing businesses.
Digital Marketing for Freelancing
BNQF Level: 03
Digital marketing has become one of the most in-demand professional skills in the global digital economy. This training program prepares participants to become professional digital marketers and freelancers capable of working with international clients.
The course focuses on both technical marketing skills and freelancing marketplace strategies.
Key Training Components
Fundamentals of digital marketing and online business
Search Engine Optimization (SEO) techniques
Social Media Marketing (Facebook, Instagram, LinkedIn)
Content marketing and blog promotion
Email marketing campaigns
Google Ads and Facebook advertising
Freelancing marketplace training (Upwork, Fiverr, Freelancer)
Client communication and project management
Building a professional freelancing portfolio
Upon completion, trainees will be able to work as:
Digital Marketing Specialists
SEO Experts
Social Media Managers
Freelance Digital Marketers
Online Business Consultants
SSD Academy – Moheshkhali Center
The Moheshkhali Center of SSD Academy is implementing training in one highly demanded digital creative occupation that supports the global freelancing industry.
Graphic Design for Freelancing
BNQF Level: 03
Graphic design is an essential skill in the modern digital economy. This training program equips trainees with the skills required to create professional visual content for businesses, brands, and online platforms.
The course prepares participants to work as professional graphic designers and freelancers in the international marketplace.
Key Training Components
Fundamentals of graphic design and visual communication
Adobe Photoshop and Adobe Illustrator training
Logo design and branding concepts
Social media graphics and advertising design
Banner, poster, and marketing material design
Business card and corporate identity design
UI/UX design basics
Freelancing portfolio development
Working with international clients and online marketplaces
Graduates of this program can pursue careers as:
Freelance Graphic Designers
Logo and Branding Designers
Social Media Content Designers
Creative Designers for digital agencies
Independent freelancers on global platforms
Objectives of the ASSET Project
The ASSET Project aims to strengthen the national skills ecosystem and prepare the workforce for the future economy.
Key objectives include:
Enhancing employment opportunities for youth
Developing industry-relevant technical and digital skills
Promoting freelancing and self-employment opportunities
Supporting entrepreneurship and small business development
Strengthening the TVET sector in Bangladesh
The training programs follow competency-based training methodologies aligned with BNQF standards, ensuring nationally recognized qualifications for participants.
Benefits for Participants
Participants enrolled in the ASSET training programs at SSD Academy receive several benefits, including:
Industry-focused professional skills training
Hands-on practical learning experience
Training aligned with BNQF certification standards
Access to modern training facilities and equipment
Guidance on freelancing and global online marketplaces
Career development and mentoring opportunities
Commitment of SSD Academy
As an approved Skills Training Provider (STP) under the Accelerating and Strengthening Skills for Economic Transformation (ASSET) Project, SSD Academy is committed to delivering high-quality, industry-relevant skills training that empowers youth and strengthens Bangladesh’s workforce.
Through this initiative, SSD Academy contributes to building a skilled generation capable of supporting economic growth, digital transformation, and sustainable development in Bangladesh.
